« Herbert F. (Herb) Lubalin (pron. « loob’-allen »; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg’s magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this font could be described as a reproduction of art-deco, and is seen in logos created in the 1990s and 2000s. » wikipedia
I’m a huge fan of all of his work. It’s so amazing !
He is one of the most important influence for contemporary graphic design.